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Digital marketing is ever-evolving, and as we transfer to the year 2013, obviously the technology to deliver the enterprise with digital at its core will be here. The challenge would be to lead and marshal the talent and innovative culture needed to make it a reality. Given below are a few trends to watch out.
Rise in the number of Internet marketing Agencies or Consultants
The digital revolution has forever changed the balance of power between your customer and also the organization, putting customers responsible for the relationship. The interest rate of decisions and deployments for marketing automation software and services is booming. However most marketing teams are not yet prepared to deal with the complexness of marketing automation nor are they capable of fully leveraging digital transformation that is required. Due this and also the unprecedented demand is causing the increase in the number of Digital Marketing agencies or consultants.
Small and medium businesses are also realizing the power of content marketing and want consulting services to assist with the proliferation of the marketing tools and technology available, so more and more organizations are embracing digital marketing agencies to preside over these efforts.
CMO and CIO Departments to strengthen their partnership
Technologies are rapidly remaking marketing departments; marketing campaigns are morphing into enterprise digital media projects that encompass. Marketing budgets are growing to meet IT demand, it is critically important for Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs) to collaborate in new ways and transform their organizations to drive business growth.
The entire year of Mobile
Individuals are spending additional time and money on their own mobile devices than ever before; there are encouraging evidences which support consumer engagement via mobile. Brands want to leverage location technology, social media and other behavioral data to orchestrate their mobile marketing because it is generation lot of attention.
Integrated Marketing Campaigns
As marketers desire to leverage cross-channel digital campaigns to provide real-time results at a lower cost, integrated channel campaigns will take dominance. A built-in tool set that may convert unknown visitors to known traffic will leverage competitive advantage to most companies.
Data Driven Marketing
Data driven marketing will require prominence in the year ahead. A typical B2B company uses, on average 6 different Marketing automation tools to manage a single advertising campaign, and all these tools provide the majority of actionable data. Moreover, a company's social network can now range into millions of potential unique contacts. The sheer number of people, accounts, and permutations in the data make engaging with that audience very daunting. At the same time, companies are under intense pressure they are driving revenue, and tight budgets are forcing marketers to make informed data-driven decisions. Tools that will enable marketers to extract the insights in the detailed bulk data will actually serve modern marketing needs.
Optimized Cross Channel Customer Experience
This is what all marketers' are centered on delivering. The client journey should be seamless across channels and each should play to the strengths. To do this all your digital platforms must speak with each other as well as in sync with the overall marketing strategy.
The trend in Content Marketing is to focus less on preparing content which will sell and more on content that will educate. Instead of pitching services or products, delivering information that makes your buyer more intelligent works. Content writers and bloggers is going to be distinguished through the content they've created and their influence reaches, not by their titles. There's a host of new decision engines, social curation platforms, content provisioning and production technologies and services emerging (e.g. Story stream, Smartology, iTrigga etc). The interest in content curation rapidly increasing, there is an interesting new group of platforms and services appearing that will enable new content models enhance content delivery by enhancing existing CMSs.
� email marketing will continue to growing at astonishing rates
� Paid look for B2B companies will end up less popular as new ad platforms will emerge
� Google will continue to dominate the B2B search market
� The large four of the internet is going to be Google, Apple, Facebook and Amazon.